ross:ching
director
This year, Pepsi has decided to completely revamp the way they do business and embrace corporate responsibility. To kick off their new campaign, they have decided to host a celebrity contest.
For this contest, Pepsi enlisted the help of Demi Moore and Kevin Bacon to promote the charity of their choice and compete for a $250,000 Pepsi Refresh Grant. In the end, Demi’s strong internet following helped her beat Kevin in the internet voting. To create buzz around the contest, Pepsi put me in charge of creating two dynamic PSAs to help get their point communicated to the public.
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