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	<title>ross:ching</title>
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	<link>http://rossching.com</link>
	<description>director</description>
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		<title>Already Gone</title>
		<link>http://rossching.com/already-gone</link>
		<comments>http://rossching.com/already-gone#comments</comments>
		<pubDate>Wed, 25 Apr 2012 02:11:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[movies]]></category>

		<guid isPermaLink="false">http://rossching.com/?p=1371</guid>
		<description><![CDATA[This is a little short film we created that&#8217;s based on a feature script about criminals who steal from other criminals. The goal was to drop the viewer into the world of the feature film and tell an incomplete story in order to make the viewer want to see more. The politics of getting a [...]]]></description>
			<content:encoded><![CDATA[<p>This is a little short film we created that&#8217;s based on a feature script about criminals who steal from other criminals.<br />
<span id="more-1371"></span><br />
The goal was to drop the viewer into the world of the feature film and tell an incomplete story in order to make the viewer want to see more.  The politics of getting a feature film produced are complex to say the least. And getting someone in Hollywood to read a script is nearly impossible.  So rather than sending the script to possibly interested parties, we simply made a three-minute version of the movie.  Think of it as a pilot for the feature film yet to be bought.</p>
<p><iframe src="http://player.vimeo.com/video/40921995?byline=0&amp;portrait=0&amp;color=ffffff" width="750" height="422" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe><br />
<script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script><fb:like href="http://rossching.com/alreadygone" show_faces="true" width="750" font=""></fb:like></p>
<p>Thank you to everyone who volunteered their time and made this film look the way it does. </p>
<p>Become a fan at: <a href="http://facebook.com/Alreadygonethemovie">facebook.com/Alreadygonethemovie</a></p>
<p>Featuring<br />
Shawn Ashmore<br />
Harry Shum Jr.<br />
Robert Craighead</p>
<p>Officer 1: Al Burke<br />
Officer 2: Mario Martin<br />
Men at the table: Sam Puefua, John Epperson, Serhiy Shkunda, Malcolm Williams, Albion Sabani, and Justin Vancho</p>
<p>Directed by Ross Ching<br />
Written by Bill Balas<br />
Executive Producer: Joel Mendoza<br />
Producer: Peter Katz peterkatz.net/<br />
Producer: Don Le<br />
Associate Producer: Mario Reyes<br />
Director of Photography: Nate Fu<br />
Production Designer: Biran Formo<br />
Post-Production Supervisor: David Adametz<br />
Camera Op: Martin Gradek<br />
DIT: Jason Poon<br />
Gaffer: Rowan Byers<br />
Electric/Swing: John Ngo<br />
Driver: Bryan Shim<br />
Key Grip: David Keton<br />
Best Boy: Jeff Godshall<br />
Set Decorator: Robert Platzer<br />
Set Dresser: Avery Ota<br />
Set Dresser: Greg Vargo<br />
Stunts Provided by: Xin Wuku / EMC Monkeys<br />
Stunt Coordinators: Devin White &#038; Yoshi<br />
Wardrobe Stylist: Roxy Flores<br />
Wardobe Assist: Raquel Flores<br />
Hair: Michelle Win<br />
Makeup FX: Amanda Travers<br />
FX Makeup Provider: Kaylie Tran<br />
Makeup: Tina Ong<br />
Mixer: Andrew Mendoza<br />
Boom Op: Andrew Rahimi<br />
Key PA: Lily Vi Pham<br />
Production Assistant: Kevin Chhann<br />
Production Assistant: Justin Vancho<br />
Special Effects: David Nicholson<br />
Prop Master: Timberly Matonic<br />
SFX Assist: Robert Klepzig<br />
Editing and VFX by Ross Ching &#038; David Adametz<br />
Original Music: David Adametz<br />
Sound Design: Andrew Mendoza &#038; Andrew Rahimi<br />
Camera equipment provided by tonacitran.com<br />
BTS Photos: Melly Lee<br />
BTS Video: Nam Luong<br />
Location Manager: Giordanny Orellana<br />
Catering: Dos Chinos<br />
Weapons Handler: Al Burke<br />
Special Thanks: Matt Anderson, Glo O., Chirstian Moya, Moya Fine Art, Tonaci Visuals, Thuy Huynh, Cactii, and Dos Chinos</p>
]]></content:encoded>
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		<title>David Choi &#8211; Missing Piece</title>
		<link>http://rossching.com/missing-piece</link>
		<comments>http://rossching.com/missing-piece#comments</comments>
		<pubDate>Tue, 28 Feb 2012 17:16:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[movies]]></category>

		<guid isPermaLink="false">http://rossching.com/?p=1361</guid>
		<description><![CDATA[For every music video I make, I always keep creativity and originality as the top priority. So when David and his manager, Jon, approached me I let them know that the concept is key. Many people think that making something for the internet is similar to making something for TV or cinema. But in actuality, [...]]]></description>
			<content:encoded><![CDATA[<p>For every music video I make, I always keep creativity and originality as the top priority.  So when David and his manager, Jon, approached me I let them know that the concept is key.<br />
<span id="more-1361"></span><br />
Many people think that making something for the internet is similar to making something for TV or cinema.  But in actuality, it is VERY different.  Of course, the tools you use are the same, but the concepts and timing are a world away from almost any other medium.  When I first listened to the song, I had writer&#8217;s block just like everyone else.  It took some more thinking and a meeting with David to really iron out what should happen in the video.  Collaboration is very important in these types of situations.  Inspiration can come from anywhere, even from friends that don&#8217;t know anything about film.  Watch the video, then read below for my little formula for viral video success.</p>
<p><iframe width="750" height="411" src="http://www.youtube.com/embed/mWut3hZnxOs?rel=0" frameborder="0" allowfullscreen></iframe><br />
<script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script><fb:like href="http://rossching.com/missing-piece" show_faces="true" width="750" font=""></fb:like></p>
<p>When creating something for the internet, people&#8217;s attention span is VERY short.  Think about how you look at other videos on YouTube and think about the how long it takes you to either skip through the video or click the back button.  <b>Our main goal as a video creator is to get the viewer to watch from beginning to end without skipping or hitting the back button.</b>  If they&#8217;re able to do that, they&#8217;re MANY times more likely to share the video with a friend — and that&#8217;s how seeds of viral videos are made.  So let&#8217;s look at the elements to do that.</p>
<p>1. <b>Must be short</b> — 3 or 4 minutes or less.  I&#8217;ve got many other tabs open and my pot of water on the stove is about to boil.</p>
<p>2. <b>The 10 second hook</b> — Probably the most important aspect.  We need to WOW the viewer right off the bat.  That means either showing them something they&#8217;ve never seen, or some kind of filmmaking technique that&#8217;s really unique.  Whatever it is, if your friend doesn&#8217;t say WOW when you tell them the first 10 seconds of the concept, it&#8217;s back to the drawing board.</p>
<p>3. <b>Sustainability</b> — Once you have them hooked, you need to create a device that pulls them to the end.  Some examples: a story, beautiful cinematography, creative art, exciting visuals that are rarely seen.  Anything that will get them interested in seeing what happens at the end.</p>
<p>Now that you have your elements, figure out how to make it without breaking the bank.  I made <a href="http://rossching.com/little-bribes">Little Bribes</a> for about $100.  I just took my still camera and began filming whatever that could spell out a word.</p>
<p>Now, go create an awesome concept!</p>
<h2>Behind the scenes video</h2>
<p><iframe width="750" height="411" src="http://www.youtube.com/embed/F_bdWZuXbiY?rel=0" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<item>
		<title>Gareth Emery &#8211; Concrete Angel</title>
		<link>http://rossching.com/concrete-angel</link>
		<comments>http://rossching.com/concrete-angel#comments</comments>
		<pubDate>Mon, 09 Jan 2012 22:48:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[movies]]></category>

		<guid isPermaLink="false">http://rossching.com/?p=1351</guid>
		<description><![CDATA[For this music video, I wanted to revisit a past concept from a Collective Soul video that I made and combine it with a really cool technique I saw from a video called &#8220;Light Works&#8221;. The goal was to take an electronic genre music video and create something different from the typical &#8220;in the club&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p>For this music video, I wanted to revisit a past concept from a Collective Soul video that I made and combine it with a really cool technique I saw from a video called &#8220;Light Works&#8221;.<br />
<span id="more-1351"></span><br />
The goal was to take an electronic genre music video and create something different from the typical &#8220;in the club&#8221; with people dancing and the DJ spinning.</p>
<p>Enjoy!</p>
<p><iframe src="http://player.vimeo.com/video/34795761?title=0&amp;byline=0&amp;portrait=0" width="750" height="422" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe><br />
<script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script><fb:like href="http://rossching.com/concrete-angel" show_faces="true" width="750" font=""></fb:like></p>
<h2>Behind the scenes video</h2>
<p><iframe src="http://player.vimeo.com/video/34979419?title=0&amp;byline=0&amp;portrait=0" width="750" height="422" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
]]></content:encoded>
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		<item>
		<title>Adidas</title>
		<link>http://rossching.com/adidas</link>
		<comments>http://rossching.com/adidas#comments</comments>
		<pubDate>Wed, 06 Jul 2011 17:50:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[movies]]></category>

		<guid isPermaLink="false">http://rossching.com/?p=1295</guid>
		<description><![CDATA[This project was the first time I got to work closely with the new Red Epic camera. Many people give it flack for not being 100% professional, but I think they&#8217;ve sold me on the dynamic range, size, resolution, and affordability. This was originally a 3-minute mini documentary for Loyola Marymount University, but we recycled [...]]]></description>
			<content:encoded><![CDATA[<p>This project was the first time I got to work closely with the new Red Epic camera.  Many people give it flack for not being 100% professional, but I think they&#8217;ve sold me on the dynamic range, size, resolution, and affordability.<br />
<span id="more-1295"></span><br />
This was originally a 3-minute mini documentary for Loyola Marymount University, but we recycled the footage to turn it into a spec commercial since the athletic department there was sponsored by Adidas and the runner featured here, Tara Erdmann, is one of the fastest people in the world in the 10k.  We filmed everything over the course of a couple days in the Santa Monica/Marina del Rey area. </p>
<p><iframe src="http://player.vimeo.com/video/26069820?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff" width="750" height="422" frameborder="0"></iframe><br />
<script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script><fb:like href="http://rossching.com/adidas" show_faces="true" width="750" font=""></fb:like></p>
<h2>PRE-PRODUCTION</h2>
<p>Planning was fairly easy compared to other jobs, since the crew and equipment list was small.  We would be shooting entirely in the daytime, so that negated the need for big lights and generators.  The compact size of the camera &#038; crew also meant that changing to multiple locations within 1 day was easy.</p>
<h2>PRODUCTION</h2>
<p>We filmed the project over the course of two days since there was 4 locations we needed to get to.  Filming was very basic; to the point where we just moved the camera wherever we liked and told Tara to run run past the camera a few times.</p>
<p><a href="/images/adidas/1.jpg" "target="new"><img src="/images/adidas/1.jpg" alt="" width="370" height="247" align="left" /></a><a href="/images/adidas/2.jpg" "target="new"><img src="/images/adidas/2.jpg" alt="" width="370" height="247" align="right" /></a><br />
<b>LEFT: </b>Tara and I discuss the under the bridge shot and how she was going to run  <b>RIGHT: </b>Framing up the shot where she emerges from underneath the bridge.</p>
<p>Like I wrote above, working with the Red Epic was a breeze.  It was almost on par with DSLR filming, just because of the size and weight of the camera.  Just 10 years ago people had to shoot projects like these on film with a 60 pound camera.  The amazing thing is that the tonal range of the camera is nearly comparable to film.</p>
<p><a href="/images/adidas/3.jpg" "target="new"><img src="/images/adidas/3.jpg" alt="" width="370" height="247" align="left" /></a><a href="/images/adidas/4.jpg" "target="new"><img src="/images/adidas/4.jpg" alt="" width="370" height="247" align="right" /></a><br />
<b>LEFT: </b>getting the shot of her shoe as she runs across the path  <b>RIGHT: </b>Filming on West LA Community College&#8217;s track</p>
<h2>POST-PRODUCTION</h2>
<p>Post production was done entirely by me mostly because we wanted to save as much of the budget as possible for production.  Editing was done in Premiere Pro and the effects, titles, lens flares, color correction, etc. were all done in After Effects.  </p>
<h2>CREDITS</h2>
<p><b>Runner</b> Tara Erdmann</p>
<p><b>Executive Producers</b> <a href="http://www.acommonthread.tv">J.P. McMahon &#038; Tristan Drew</a><br />
<strong>Producer</strong> <a href="http://www.donlestudio.com/">Don Le</a><br />
<strong>Director</strong> Ross Ching<br />
<strong>Director of Photography</strong> <a href="http://www.bobbydp.com/">Bobby Lam</a><br />
<strong>Editor</strong> Ross Ching</p>
]]></content:encoded>
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		</item>
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		<title>DTS &#8211; The Speaker Orchestra</title>
		<link>http://rossching.com/dts</link>
		<comments>http://rossching.com/dts#comments</comments>
		<pubDate>Sun, 20 Feb 2011 10:23:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[movies]]></category>

		<guid isPermaLink="false">http://rossching.com/?p=1194</guid>
		<description><![CDATA[Every year DTS creates a promotional video for CES in Las Vegas. This year, the commercial production company I&#8217;m with wanted to do something different. They wanted to make something that people would replay, something that would stimulate people&#8217;s minds when they view it on their computer screen. I think that inspiration comes from a [...]]]></description>
			<content:encoded><![CDATA[<p>Every year DTS creates a promotional video for CES in Las Vegas.  This year, the commercial <a href="http://acommonthread.tv">production company</a> I&#8217;m with wanted to do something <i>different</i>.  They wanted to make something that people would replay, something that would stimulate people&#8217;s minds when they view it on their computer screen.<br />
<span id="more-1194"></span><br />
I think that inspiration comes from a lot of places.  In the case of myself growing up in the Internet generation, much of my inspiration comes from there.  It&#8217;s a hobby of mine — scouring the web for the newest and most original piece of work.  So when I stumbled across <a href="http://vimeo.com/15553869">this video</a>, I instantly wanted to try it for myself.</p>
<p><iframe src="http://player.vimeo.com/video/21056411?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff" width="750" height="422" frameborder="0"></iframe><br />
<script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script><fb:like href="http://rossching.com/dts" show_faces="true" width="750" font=""></fb:like><br />
<a href="http://vimeo.com/20190001">Watch the Behind the Scenes here</a></p>
<h2>PRE-PRODUCTION</h2>
<p>When I first heard of the project, there were only two things to keep in mind — 3D and DTS&#8217; &#8220;Neo-X&#8221; (AKA 11.1 immersive surround sound).  I LOVED that I had a nicely groomed sand box to shape an idea from.  I remembered seeing Canon&#8217;s Pixma commercial and I instantly knew I wanted to do something like that.</p>
<p>But what if we took it one step further?  What if a regular orchestra had been replaced by a series of speaker heads with paint atop them?  It was definitely the most agressive idea I had ever come up with.</p>
<h2>PRODUCTION</h2>
<p><b>What we would need</b><br />
40 paper tubes ranging from 3&#8243; to 15&#8243; diameter about 4&#8242; tall<br />
40 speaker drivers<br />
A roll of latex to cover the speaker heads<br />
30 bottles of tempera paint<br />
2000&#8242; of speaker wire<br />
A Pro Tools system with 40 channels worth of outputs<br />
A mixing board with 40 channels worth of inputs <b>and</b> outputs<br />
40 channels worth of amplifiers<br />
200,000 watts of tungsten light (compare this to a typical 60 watt household bulb)<br />
2 <a href="http://www.idtpiv.com/imaging/hdiablo.php">high speed cameras</a> (for 3D)<br />
A <a href="http://www.21stcentury3d.com/">21st Century 3D</a> rig<br />
And a <a href="http://www.supertechno.com/">Technocrane</a></p>
<p>To add to the mix, we were shooting at 500 frames per second (1 second translates to 21 seconds when played back at 24fps), so the paint needed to fire within .02 seconds of each other.  To eliminate as much human error as possible, we made a series of 20-100hz tones in Pro Tools and lined them up to within .001 seconds of each other.  This way, we could time <i>precisely</i> when each speaker would &#8220;fire&#8221;.  The tones would go from Pro Tools to our mixer which would route the tone to the correct amplifier which would then amplify the signal enough to vibrate the latex film on top of the speaker and send the paint shooting up.</p>
<p><a href="/images/dts/dts03.JPG" "target="new"><img src="/images/dts/dts03.JPG" alt="" width="370" height="247" align="left" /></a><a href="/images/dts/dts05.JPG" "target="new"><img src="/images/dts/dts05.JPG" alt="" width="370" height="247" align="right" /></a><br />
<b>LEFT: </b>My audio assistant Justin looking over the mixing board  <b>RIGHT: </b>My production designer <a href="http://www.pixesky.net/">Paul Dove</a> applying paint to the speakers</p>
<p>Our <a href="http://www.idtpiv.com/imaging/hdiablo.php">3D camera</a> was another beast that had to be tamed.  What we were doing had never been done before.  The synchronization of all these variables had never been done before.  It felt like we were pushing the limits of physics.</p>
<p><a href="/images/dts/dts12.JPG" "target="new"><img src="/images/dts/dts12.JPG" alt="" width="370" height="247" align="left" /></a><a href="/images/dts/dts15.JPG" "target="new"><img src="/images/dts/dts15.JPG" alt="" width="370" height="247" align="right" /></a><br />
<b>LEFT: </b>If you look closely, there&#8217;s two cameras buried in our rig  <b>RIGHT: </b>The 80-100lb camera was mounted on a Technocrane to make it easy to maneuver around set </p>
<p>From the wireless follow-focus system not synchronizing with the two cameras to speakers getting too hot and overheating, we had to roll with the punches on the one shoot day we had.  Luckily I had an awesome crew that knew exactly what needed to be done to fix the issues.</p>
<p><a href="/images/dts/dts17.JPG" "target="new"><img src="/images/dts/dts17.JPG" alt="" width="370" height="247" align="left" /></a><a href="/images/dts/dts18.JPG" "target="new"><img src="/images/dts/dts18.JPG" alt="" width="370" height="247" align="right" /></a><br />
<b>LEFT: </b>After we took each shot, everyone huddled around the one monitor to look at it  <b>RIGHT: </b>Our stereographer checks the 3D convergence and parallax for every shot</p>
<h2>POST-PRODUCTION</h2>
<p>Once all the footage was captured, we did an in-house <a href="http://en.wikipedia.org/wiki/Offline_editing">offline edit</a> in Final Cut Pro.  This gave us precise editing instructions to take to the post house, <a href="http://www.brickyardvfx.com/">Brickyard</a>, so they could do the finishing on their Autodesk Flame workstations.  I must admit, their post facility is THE most amazing office I have ever seen.</p>
<p>Brickyard added the concert hall background, the coloring, the clean up of some shots, and they were even able to make some speakers that didn&#8217;t fire, fire.  All this, in 3D.  I was truly amazed at their expertise and willingness to work with us.</p>
<p><a href="/images/dts/before.jpg" "target="new"><img src="/images/dts/before.jpg" alt="" width="370" height="222" align="left" /></a><a href="/images/dts/after.jpg" "target="new"><img src="/images/dts/after.jpg" alt="" width="370" height="222" align="right" /></a><br />
Before &#038; After Brickyard had their way with the footage</p>
<p><a href="/images/dts/dts32.JPG" "target="new"><img src="/images/dts/dts32.JPG" alt="" width="370" height="278" align="left" /></a><a href="/images/dts/dts33.JPG" "target="new"><img src="/images/dts/dts33.JPG" alt="" width="370" height="278" align="right" /></a><br />
<b>LEFT: </b>Inside one of their finishing suites  <b>RIGHT: </b>Brickyard&#8217;s main entry way.  They have a full bar!</p>
<p>The music was written and performed by <a href="http://www.diegostocco.com/">Diego Stocco</a> and <a href="http://patrickleonardmusician.com/">Patrick Leonard</a>, and mixed by <a href="http://fredmaher.com/">Fred Maher</a> at DTS&#8217; awesome mixing studio.  When I stepped in that room, I think that was THE best audio I&#8217;ve ever heard.</p>
<p><center><a href="/images/dts/dts34.JPG" "target="new"><img src="/images/dts/dts34.JPG" alt="" width="500" height="376" /></a></center></p>
<p><a href="/images/dts/dts02.JPG" rel="lightbox"><img src="/images/dts/dts02.JPG" width="370" height="246"></a> <a href="/images/dts/dts08.JPG" rel="lightbox"><img src="/images/dts/dts08.JPG" width="370" height="246" align="right"></a></p>
<p><a href="/images/dts/dts10.JPG" rel="lightbox"><img src="/images/dts/dts10.JPG" width="370" height="246"></a> <a href="/images/dts/dts14.JPG" rel="lightbox"><img src="/images/dts/dts14.JPG" width="370" height="246" align="right"></a></p>
<p><a href="/images/dts/dts16.JPG" rel="lightbox"><img src="/images/dts/dts16.JPG" width="370" height="246"></a> <a href="/images/dts/dts21.JPG" rel="lightbox"><img src="/images/dts/dts21.JPG" width="370" height="246" align="right"></a></p>
<p><a href="/images/dts/dts23.JPG" rel="lightbox"><img src="/images/dts/dts23.JPG" width="370" height="246"></a> <a href="/images/dts/dts26.JPG" rel="lightbox"><img src="/images/dts/dts26.JPG" width="370" height="246" align="right"></a></p>
<p><a href="/images/dts/dts28.JPG" rel="lightbox"><img src="/images/dts/dts28.JPG" width="370" height="246"></a> <a href="/images/dts/dts01.JPG" rel="lightbox"><img src="/images/dts/dts01.JPG" width="370" height="246" align="right"></a></p>
<h2>CREDITS</h2>
<p><b>Conductor</b> <a href="http://www.georgeshawmusic.com/">George Shaw</a></p>
<p><b>Client</b> DTS &#8211; David Blasucci<br />
<b>Agency</b> One Plus Two, Inc. &#8211; Jim McNutt<br />
<b>Executive Producers</b> <a href="http://www.acommonthread.tv">J.P. McMahon &#038; Tristan Drew</a><br />
<strong>Producer</strong> Carl Hampe<br />
<strong>Director of Photography</strong> <a href="http://www.dpmatlosz.com/">Jim Matlosz</a><br />
<strong>1st AD</strong> Paul Yates<br />
<strong>Editor</strong> Ross Ching<br />
<strong>VFX</strong> <a href="http://www.brickyardvfx.com/">Brickyard VFX</a>; Jeff Blodgett, Mandy Sorenson<br />
<strong>Post Music Mix</strong> <a href="http://fredmaher.com/">Fred Maher</a><br />
<strong>Music Composers</strong> <a href="http://www.diegostocco.com/">Diego Stocco</a> &#038; <a href="http://patrickleonardmusician.com/">Patrick Leonard</a><br />
<strong>BTS &#038; Still Photography</strong> <a href="http://www.findthebliss.com/">Don Le</a> &#038; Bryan Shin<br />
<strong>Location</strong> <a href="http://www.panavision.com/">Panavision</a>, Woodland Hills, CA</p>
<p><strong>Special Thanks to: </strong><br />
Darren Roark</p>
]]></content:encoded>
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		<item>
		<title>3 Minutes</title>
		<link>http://rossching.com/3-minutes</link>
		<comments>http://rossching.com/3-minutes#comments</comments>
		<pubDate>Mon, 10 Jan 2011 07:19:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[movies]]></category>

		<guid isPermaLink="false">http://rossching.com/?p=1144</guid>
		<description><![CDATA[I liked the idea of this short story called &#8220;The Most Dangerous Game&#8221; so I adapted it back when I was in film school, but when I made it back then I didn&#8217;t have many people to help me make it so it didn&#8217;t turn out too great. After being in the industry and living [...]]]></description>
			<content:encoded><![CDATA[<p>I liked the idea of this short story called &#8220;The Most Dangerous Game&#8221; so I adapted it back when I was in film school, but when I made it back then I didn&#8217;t have many people to help me make it so it didn&#8217;t turn out too great.  After being in the industry and living in LA for a few years now, I got a chance to make new friends and really take advantage of their professional talents.<br />
<span id="more-1144"></span><br />
The producers of the piece, George Wang and Don Le were in talks with Harry Shum Jr. to collaborate on something when I met them.  They brought me on the project, and were initially going to do a different idea involving dancing, however, the more we developed the idea, it proved to be not very feasible.  That&#8217;s when we decided to do this &#8220;3 Minutes&#8221; idea.</p>
<p><iframe title="YouTube video player" class="youtube-player" type="text/html" width="750" height="451" src="http://www.youtube.com/embed/vMIfScB9aY0?rel=0" frameborder="0"></iframe><br />
<script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script><fb:like href="http://rossching.com/3-minutes" show_faces="true" width="750" font=""></fb:like><br />
<a href="http://vimeo.com/18612518">Watch 3 Minutes on Vimeo here.</a></p>
<p><B>CAST</B><br />
<a href="http://www.harryshumjr.com/">Harry Shum Jr.</a><br />
<a href="http://www.imdb.com/name/nm2798774/">Stephen &#8220;tWitch&#8221; Boss</a><br />
<a href="http://www.misskatrinalaw.com/">Katrina Law</a><br />
<a href="http://thainehallisonjr.com/">Thaine Allison</a></p>
<h2>PRE-PRODUCTION</h2>
<p>When I initially wrote out the concept and showed it to Don he said, &#8220;This would be perfect for Harry Shum.&#8221;  I replied, &#8220;Yeah, right.  There&#8217;s no way he&#8217;d be interested in working on our stupid no budget piece.&#8221;  Then Don introduced me to George who took the idea to Harry and his manager.  Needless to say they were actually interested!  Harry was awesome in his willingness to make this thing a success.  He even called up tWitch to see if he&#8217;d be interested.  He jumped at the opportunity.</p>
<p>We were initially going to shoot the piece at this strip of railroad track in downtown Los Angeles, but because of safety and security, we decided to move to a granite slab yard.  Before we moved however, I made an overhead drawing of the area.</p>
<p><center><a href="http://rossching.com/wp-content/uploads/2011/01/overhead.jpg" target="new"><img class="aligncenter size-large wp-image-1146" title="overhead" src="http://rossching.com/wp-content/uploads/2011/01/overhead-1024x638.jpg" alt="" width="600" height="374" /></a></center></p>
<p>Don and George knew lots of people who jumped at the opportunity to work on this film.  I was amazed at the level of talent we had on our crew.  And they all volunteered their time to make this thing as good as possible.</p>
<h2>PRODUCTION</h2>
<p>We shot the entire piece on the Canon 5D Mark II and the Canon 7D in a 12 hour day from sunrise to sunset.  Our Director of Photography, <a href="http://fustudios.com/">Nate Fu</a>, even had his own grip and lighting truck that he lent to the project.  That helped us greatly.</p>
<p>We even had an <a href="http://www.nbc.com/American_Gladiators/bios/zen.shtml">American Gladiator</a> help us out with the fight choreography.<br />
<a href="http://rossching.com/wp-content/uploads/2011/01/IMG_2081.jpg "target="new"><img title="Rehearsal" src="http://rossching.com/wp-content/uploads/2011/01/IMG_2081-1024x682.jpg" alt="" width="370" height="246" align="left" /></a><a href="http://rossching.com/wp-content/uploads/2011/01/IMG_1897.jpg" "target="new"><img title="rehearsal 2" src="http://rossching.com/wp-content/uploads/2011/01/IMG_1897-1024x682.jpg" alt="" width="370" height="246" align="right" /></a><br />
<strong>LEFT:</strong> Harry as seen through the steel pipes  <strong>RIGHT:</strong> On-set rehearsal<br />
<a href="/images/3mins/3mins1.JPG" "target="new"><img src="/images/3mins/3mins1.JPG" alt="" width="370" height="247" align="left" /></a><a href="/images/3mins/3mins2.JPG" "target="new"><img src="/images/3mins/3mins2.JPG" alt="" width="370" height="247" align="right" /></a></p>
<h2>POST-PRODUCTION</h2>
<p>When we shot the piece we knew exactly how we were going to comp each shot in post.  All the visual effects were done in Adobe After Effects by my good friend from high school, <a href="http://davidadamtez.com/">David Adametz</a> and I.  We learned how to do the sword glows from <a href="http://www.ryan-w.com/ryan-w/tutorials.html">Ryan Wieber&#8217;s</a> website and everything else from <a href="http://videocopilot.net">Video Copilot</a>.  Ryan was also cool enough to let us borrow his replica hilts and blades too!  He actually has a <a href="http://sabershop.com/">Saber Shop</a> now too.</p>
<p>To make tWitch&#8217;s head fall off we had to accomplish a few things.</p>
<p>1. Take out his existing head<br />
2. Replace the background his head covered<br />
3. Track in a fake head and make it roll off screen<br />
4. Add fx (blood, blade glows, smoke, etc.)</p>
<p>All these elements made for one long and time consuming shot.  But since it was the climax of the movie, it had to be flawless and amazing.</p>
<p><strong>LEFT:</strong> tWitch&#8217;s head double  <strong>RIGHT:</strong> We covered tWitch&#8217;s head in green to mask it out in post<br />
<a href="/images/3mins/3mins3.JPG" "target="new"><img src="/images/3mins/3mins3.JPG" alt="" width="370" height="247" align="left" /></a><a href="/images/3mins/3mins5.JPG" "target="new"><img src="/images/3mins/3mins5.JPG" alt="" width="370" height="247" align="right" /></a></p>
<p>For the gunshots, we didn&#8217;t use any live ammo on set.  All the shots were done in After Effects and Harry was just holding an Airsoft gun.  The muzzle flashes we pretty easy — they only exist for 1 or 2 frames, so we just threw in a picture of an explosion and made it small.  The bullet hits and shrapnel were a bit more difficult  David had to motion track them onto the slabs of granite to make them look realistic.  He also took clips from Video Copilot&#8217;s <a href="http://www.videocopilot.net/ame_gallery/">Action Essentials</a> pack to make them look more realistic.</p>
<p>Coloring was done by me with <a href="http://www.redgiantsoftware.com/products/all/magic-bullet-colorista-II/">Magic Bullet Colorista II</a>.  It is THE best piece of coloring software I&#8217;ve ever used.  Apple Color can go suck it.  I watched a few of their coloring tutorials on the site and instantly got a grasp of how to use it.  It&#8217;s so powerful, and the fact I can integrate it on After Effects AND Final Cut is a god send.</p>
<p><strong>LEFT: </strong>tWitch getting some big air while I film them on the camera slider<strong>RIGHT: </strong> This is how we filmed the running scenes<br />
<a href="/images/3mins/3mins4.JPG" "target="new"><img src="/images/3mins/3mins4.JPG" alt="" width="370" height="247" align="left" /></a><a href="/images/3mins/3mins6.JPG" "target="_BLANK"><img src="/images/3mins/3mins6.JPG" alt="" width="370" height="247" align="right" /></a></p>
<p><strong>LEFT:</strong> Katrina Law posing for the camera  <strong>RIGHT:</strong> Harry added to the mix<br />
<a href="/images/3mins/3mins7.JPG" "target="new"><img src="/images/3mins/3mins7.JPG" alt="" width="370" height="247" align="left" /></a><a href="/images/3mins/3mins8.JPG" "target="new"><img src="/images/3mins/3mins8.JPG" alt="" width="370" height="247" align="right" /></a></p>
<p><strong>LEFT:</strong> Most of the cast &amp; crew  <strong>RIGHT:</strong> Katrina, Thaine, George, me, Don, and Harry<br />
<a href="/images/3mins/3mins9.JPG" "target="new"><img src="/images/3mins/3mins9.JPG" alt="" width="370" height="247" align="left" /></a><a href="/images/3mins/3mins10.JPG" "target="new"><img src="/images/3mins/3mins10.JPG" alt="" width="370" height="247" align="right" /></a></p>
<h2>CREDITS</h2>
<p><strong>Producers</strong> George Wang &amp; Don Le<br />
<strong>Director of Photography</strong> Nathaniel Fu<br />
<strong>1st AD</strong> Danny Do<br />
<strong>Editor</strong> Ross Ching<br />
<strong>Music Composer</strong> Paul Dateh<br />
<strong>VFX Supervisor</strong> David Adametz<br />
<strong>Stunt Coordinator</strong> Xin Wuku<br />
<strong>Stunts (Add&#8217;l)</strong> Malay<br />
<strong>Special Effects Modeler</strong> David Nicholson<br />
<strong>Effects Fabrication</strong> Timberly Matonic<br />
<strong>Gaffer</strong> David Keton<br />
<strong>Key Grip</strong> Paolo Ongkeko<br />
<strong>Best Boy Grip</strong> Justin Vancho<br />
<strong>Boom Operator</strong> Evan Lee Dahl<br />
<strong>Sound Add&#8217;l</strong> Paolo Ongkeko<br />
<strong>Sound Design</strong> David Adametz<br />
<strong>Stylist</strong> Roxy Flores<br />
<strong>Stylist Asst.</strong> Raquel Flores<br />
<strong>Makeup</strong> Jennifer Luna<br />
<strong>Hair</strong> Danielle Starkweather<br />
<strong>PA</strong> Katie Soo<br />
<strong>Stills Photographer</strong> Nick Acosta<br />
<strong>BTS Add&#8217;l</strong> Giordanny Orellana<br />
<strong>Craft Services</strong> Adrian Zaw, Tiffany Nguyen<br />
<strong>Location Manager</strong> Mike Yamamoto</p>
<p><strong>Sponsors </strong><br />
Marshall Monitors<br />
Selective Stone</p>
<p><strong>Special Thanks to: </strong><br />
Mark Fisher<br />
Ryan Wieber<br />
Marissa Upchurch<br />
Christine Chen<br />
A Common Thread<br />
Selective Stone<br />
Nelson Diaz</p>
]]></content:encoded>
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		<item>
		<title>Harvest Moon</title>
		<link>http://rossching.com/harvest-moon</link>
		<comments>http://rossching.com/harvest-moon#comments</comments>
		<pubDate>Thu, 23 Sep 2010 16:20:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Photos]]></category>

		<guid isPermaLink="false">http://rossching.com/?p=1095</guid>
		<description><![CDATA[Location: Los Angeles, CA Camera: Canon 7D Date: Sept. 22, 2010 Remarks: A full moon on the equinox happens only once in about every 20 years.]]></description>
			<content:encoded><![CDATA[<p>Location: Los Angeles, CA<br />
Camera: Canon 7D<br />
Date: Sept. 22, 2010<br />
Remarks: A full moon on the equinox happens only once in about every 20 years.</p>
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		<title>Two LA Buildings</title>
		<link>http://rossching.com/two-la-buildings</link>
		<comments>http://rossching.com/two-la-buildings#comments</comments>
		<pubDate>Thu, 23 Sep 2010 16:19:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Photos]]></category>

		<guid isPermaLink="false">http://rossching.com/?p=1092</guid>
		<description><![CDATA[Location: Los Angeles, CA Camera: Canon 7D Date: Sept. 22, 2010 Remarks: 200mm lens]]></description>
			<content:encoded><![CDATA[<p>Location: Los Angeles, CA<br />
Camera: Canon 7D<br />
Date: Sept. 22, 2010<br />
Remarks: 200mm lens</p>
]]></content:encoded>
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		<title>LA Building</title>
		<link>http://rossching.com/la-building</link>
		<comments>http://rossching.com/la-building#comments</comments>
		<pubDate>Thu, 23 Sep 2010 16:15:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Photos]]></category>

		<guid isPermaLink="false">http://rossching.com/?p=1088</guid>
		<description><![CDATA[Location: Los Angeles, CA Camera: Canon 7D Date: Sept. 22, 2010 Remarks: 200mm lens]]></description>
			<content:encoded><![CDATA[<p>Location: Los Angeles, CA<br />
Camera: Canon 7D<br />
Date: Sept. 22, 2010<br />
Remarks: 200mm lens</p>
]]></content:encoded>
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		<title>Popular Mechanics</title>
		<link>http://rossching.com/popular-mechanics</link>
		<comments>http://rossching.com/popular-mechanics#comments</comments>
		<pubDate>Wed, 04 Aug 2010 17:04:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[interviews]]></category>

		<guid isPermaLink="false">http://rossching.com/test/wordpress/?p=823</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.popularmechanics.com/technology/how_to/4236473.html"><img class="alignnone size-full wp-image-824" title="Popular Mechanics" src="http://rossching.com/wp-content/uploads/2010/08/popmech1.jpeg" alt="" width="250" height="175" /></a></p>
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